Client: Mexus

Project: Brio

Instead of referring to breakfast universe to be inspired for his innovative juicer, Lorenzo Ruggieri started from one of the most famous social activity in Milano, the aperitivo. He analyzed several scenarios where a juice could be part of, and finally he was inspired by one of the most recognizable icons of the parties, Martini glass. Beyond the elegant shape, the designer wanted to create a new experience about using the device. He invented a new way for pouring the juice, a soft and surprising movement to fill the tiny glass jar, designed to fit perfectly with the astonishing shape of Vita. Even if it was born in orange, coherently with Casa Bugatti world, Vita is sold in several colors, to better match with the taste of the costumers.